Press Releases Get Insane Visibility and Traffic
What, you ask, are Press Release submissions and how do they add cash flow to my business? One of the most important advantages of press release submission is that your company will be visible to a lot of individuals who are potential customers. PRs will highlight your product or service to the world and submission also gives you some of the best back-links to your website … all of this is FREE or a very small portion of your advertising budget.
The secret to directing traffic to your business is publicity. While this sounds simple enough, executing a plan of action isn’t always as straight forward. Top placement in search engines and strong site traffic are very competitive, so businesses are continually looking to gain an edge. This is where online press releases come to the rescue.
While PPC, directory submissions, link building, and strategic search engine optimization remain important pieces of your online marketing strategy, a new form of marketing gaining importance and results throughout the Internet community is online press releases. Strong Search Engine Presence A content rich Press Release is an extremely effective marketing tool. The optimized press release is invaluable to your business, especially when it contains newsworthy information. Online press releases increase your importance when it comes to strong search engine presence, web site traffic, and branding your name, product or service. Your news is published online almost instantly, archived and distributed to news channels that not only publish your news online again, but also syndicate your release to other news sites and their subscribers. News search engines such as those from Google, Yahoo and MSN Search are rapidly becoming the first stop for news and information research. On occasion, these search engines will publish your press release on the top spot.
Add Credibility A well written news release will not only add credibility to your business, but give importance to your website. The more information you show that you know, the more trustworthy you become. When your press releases start appearing in Google news and Yahoo news for your keywords, potential customers searching for your product or business will see that you are a credible source of information in your industry and that you can be trusted. Those with Google alerts for your keywords will automatically receive your press release in their inbox, which will generate interest and relevant traffic to your site as well. This kind of publicity is PRICELESS!
Key Points
A Press Release is NEWS … not an advertisement ... Make it interesting and informative Knock their socks off with a “Killer” headline! Submit your Press Release to many sources
and make sure you follow the individual guidelines for
each.
Press release submission allows back links to your website. This provides you a superior search engine rank. If you are able to link to a lot of websites with high page ranking for your particular niche, your ranking will climb also!
News
releases on the web are considered more time sensitive than
regular web pages, so when your press release is distributed,
it will be linked very quickly, giving you early visibility in
news sites, news searches and standard search engines. Many
news web sites also archive stories which can help to deliver
long term link value, rankings and visibility. Bottom Line for YOU… You get very low cost, if not FREE publicity for your business, either in print or online. Online, your website will receive greater page rankings, tons of back links and in general bring YOU and YOUR business to the forefront. YOU will now have status as an Expert and a leader in your field. Do you think that this will increase your PROFITS and Cash Flow?
We use the
press equalizer as one of our tools to help us get great
results with our press releases
check it
out
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